West Sacramento
Airport Visitor Guide
CHALLENGE
The City of West Sacramento needed an easy-to-use visitors guide brochure featuring an area map and information on local attractions, restaurants, parks, and trails. As part of the city’s partnership with Visit Sacramento, the brochure was to be displayed at Sacramento International Airport, showing what could be found throughout the City of West Sacramento.
APPROACH
Our creative team used GIS data and design software to create the map, distilling it down to include main neighborhoods, surface streets, waterways, and freeways to help visitors orient themselves in an unfamiliar area. Next, we took the list of featured vendors and attractions provided by the client and created what served as a legend for the map, adding contact and location info and a numbering system that corresponded to plotted points on the map itself. In addition, we provided a quick-guide for newly arrived visitors. The larger sized brochure uses both bold color and lots of white space to make it very readable. It was printed on a light cardstock, ensuring it would survive being put in purses or back pockets, and what we hoped would be a lot of use.
SERVICES:
Print Materials
"The team at four waters media brought our vision for a Visitor’s Guide to life! From project management, design, graphics, and printing—four waters media helped us create a product that showcases the best that West Sacramento has to offer. Their team is professional, timely, artistic, and produced amazing quality work. We were glad to be able to partner with a West Sac-based business and are even happier with how the Visitor’s Guide turned out!"
Elijah Ortega
ECONOMIC DEVELOPMENT AND HOUSING, WEST SACRAMENTO