Paul and four’s partnership throughout my successful campaign helped us stay disciplined, on-track, and focused. They were strategic, creative, and always had our back. They helped me to craft a compelling message and delivered it in an effective way to the right audience at the right time. They are a great team and trusted partners.

I have worked along side four waters media on many occasions and with many campaigns. It’s really amazing to watch four take a very convoluted sentence, phrase or thought and brilliantly break it down into something that’s concise and exactly what you were trying to convey. The mail she produces is always on point and captures the essence of the... read moreI have worked along side four waters media on many occasions and with many campaigns. It’s really amazing to watch four take a very convoluted sentence, phrase or thought and brilliantly break it down into something that’s concise and exactly what you were trying to convey. The mail she produces is always on point and captures the essence of the candidate or issue she’s framing. And not only that, in the chaos that usually accompanies a campaign, it’s nice to be around someone with her calm and steady demeanor. If you want mail that drives home the message you’re looking for and gets you there in a way that keeps you sane, choose four waters media. read less

I have chosen four as my Social Justice Communications Partner for over 10 years because she wields design and presentation as a hammer to shape how key policy leaders see the world, and accept their responsibility to take action.

My re-election campaign for Solano County Supervisor was well-run, with consistent, creative, thoughtful messaging across many media—that always reflected my values. four and Paul provided us the guidance to remain focused, disciplined, and on target.

As a first-time candidate, running against an incumbent, it was important to have a knowledgeable team on our side. four and Paul were with us every step of the way, not only producing great product, also making sure that we were taking the right steps at the right time.

We’ve worked with four waters media for many years; they’re responsive, timely, and wonderfully creative. They’re a pleasure to have as our Public Relations partner and we hope to work with them for many years to come!

Our Framing Workshop was a critical first step… four waters helped us understand what issues our local voters truly cared about and how they would likely react to my personal story and campaign message. It helped me bring forward an authentic message that I stayed with, from beginning to end, that resonated with my remarkably politically engaged community.

Paul Cohen & four waters were great partners in our hard-fought and successful campaign. The tools, support, and experience were invaluable. They kept our team on track, we were nimble and responsive - and always focused on message discipline. This team has a nice blend of pragmatic strategic understanding and commitment to authenticity and integrity.

I couldn’t imagine hitting the campaign trail without four waters media. We crystallized a winning, warm, simple message through the Framing Workshop, which expressed the “real me.” Because the Frame was based on my values, I was always comfortable with the message, no matter the specific topic, and my sincerity and passion could shine through.

The Framing Workshop was especially helpful in finding an effective and authentic message that allowed our team to remain disciplined, resonate, and always came from the heart.

four, I wanted to thank you for the great work you did on my campaign. I really believe that the Framing Workshop, and the framework we created, allowed me to break through the noise and be heard by voters. I know the mail was effective because voters told me they loved it. Your ongoing coaching and co-creation helped me to... read morefour, I wanted to thank you for the great work you did on my campaign. I really believe that the Framing Workshop, and the framework we created, allowed me to break through the noise and be heard by voters. I know the mail was effective because voters told me they loved it. Your ongoing coaching and co-creation helped me to stay on message. So...thank you! And great work. read less

Our Framing Workshop was a critical first step in understanding the my own underlying potential strengths and weaknesses as a first-time political candidate.
Bringing in a diverse group of persuadable voters in a session conducted with an expert third-party moderator, four waters, helped us understand what issues our local voters truly cared about and how they would likely react... read moreOur Framing Workshop was a critical first step in understanding the my own underlying potential strengths and weaknesses as a first-time political candidate.
Bringing in a diverse group of persuadable voters in a session conducted with an expert third-party moderator, four waters, helped us understand what issues our local voters truly cared about and how they would likely react to my personal story and campaign message. It helped me bring forward an authentic message that I stayed with from beginning to end that resonated with my remarkably politically engaged community. And there was a bonus: a number of the participants who began as neutral, became campaign supporters and volunteers. read less