Verna Sulpizio Hull
West Sacramento City Council
CHALLENGE
While Verna Sulpizio Hull, candidate for West Sacramento City Council, had lived in her community for a long time she was a first-time candidate, and her opposition was a credible candidate who came to the race with strong support.
APPROACH
Our messaging strategy leaned heavily into Verna’s local roots and growing family, weaving together the story of the young West Sacramento community with that of her own. In everything we produced, we showed Verna with community members, highlighting her local support. We identified and targeted the right voters and helped to keep her (very active) campaign focused and disciplined.
SERVICES:
Advocacy Engagement & Public Relations
Branding
Full-Service Campaign
Print Materials
Digital Tools
DIGITAL
Website
Social Media
Social Media
Social Media
“Thank you to the whole four waters media team and to Paul Cohen, for your partnership, guidance, and responsiveness. I was so proud of our campaign—from our initial branding, to our voter outreach, and the targeted Field Program. We were successful, despite strong opposition, while remaining disciplined in our messaging and true to our integrity and values. As a first-time candidate you helped me be comfortable despite a hectic campaign, and provided the supported I needed so I could focus on voters, volunteers, and raising resources.”
Verna Sulpizio Hull
WEST SACRAMENTO CITY COUNCIL