TURN—The Utility Reform Network
Support for Legislation
CHALLENGE
TURN wanted to add their support to AB2316 (Ward) and SB1020 (Laird) as the bills moved through the California Legislature, and then for signature in front of the Governor. We had a limited budget and a short timeline, so our tactics needed to be thoughtful and strategic.
APPROACH
We crafted a tightly targeted, branded digital campaign, which pointed the audience to an action page on the TURN website. Once there, supporters could sign a pre-written email. The emails were then automatically forwarded to the office of each author in order to become part of the author’s persuasion package. After the bills had the support of the Legislature, the action shifted slightly to focus on the Governor’s support.
SERVICES:
Advocacy, Engagement & Public Relations
Branding
Digital Tools
DIGITAL (Programmatic Ads)
“I have chosen four as my Social Justice Communications Partner for over 10 years because she wields design and presentation as a hammer to shape how key policy leaders see the world, and accept their responsibility to take action.”
Mark W. Toney, PhD
EXECUTIVE DIRECTOR, TURN—THE UTILITY REFORM NETWORK