Stonelake Homeowners Association
Community Advocacy Project
CHALLENGE
A neighborhood was opposing an extremely well-funded development. They could not match the developer’s financial support or influence sphere, and the project had already garnered the support of most of the city leaders.
APPROACH
We crafted a unified message which galvanized disparate perspectives and designed a toolkit shared with allies (including maps/graphs, press responses, and a fact sheet). We identified a road map for persuasive outreach, then designed and managed a mail program with a focused digital campaign. In addition, we crafted the graphic resources for the final presentation (PowerPoint and a companion handout) with strategically designed talking points for presenters and an outreach package that inspired community engagement. With the right tools and focus, our client successfully outworked and out-performed their opposition, and was ultimately successful in a contest where they had universally been perceived as an ill-equipped underdog.
SERVICES:
Advocacy, Engagement & Public Relations
Print Materials
Digital Tools
DIGITAL
Social Media
Infographic
PowerPoint
PowerPoint
PowerPoint
“four waters media helped our community become galvanized, focused, and strategic. We worked collaboratively to create our messaging platform, which was then amplified through mail, a digital campaign, and of course, our community voices. Our campaign was as professionally presented, we remained focused and avoided missteps, and we won…. Sometimes David does beat Goliath.”
Jake Rambo
PRESIDENT, STONELAKE MASTER ASSOCIATION (ret.)