We believe that effective training builds empowerment, helps to identify a roadmap, and provides participants with clear, accessible, actionable information. All of our workshops are built from these fundamentals.

Framing Workshop

Our unique Framing Workshop

  • Helps candidates connect with their voters from a place of genuine authenticity
  • Helps candidates to understand the “Five Immutable Laws” of effective persuadable messaging
  • Provides a deeper experience and understand of their community
  • Connects the candidate as well as the whole campaign team with the values and ethics that will become the foundation for their campaign

what people say

  • four, I wanted to thank you for the great work you did on my campaign. I really believe that the Framing Workshop, and the framework we created, allowed me to break through the noise and be heard by voters. I know the mail was effective because voters told me they loved it. Your ongoing coaching and co-creation helped me to... read more

    Shanti Gonzales
    Oakland School Board
  • I couldn’t imagine hitting the campaign trail without four waters media. We crystallized a winning, warm, simple message through the Framing Workshop, which expressed the “real me.” Because the Frame was based on my values, I was always comfortable with the message, no matter the specific topic, and my sincerity and passion could shine through.

    Maribeth Bushey
    San Rafael City Council
  • The Framing Workshop was especially helpful in finding an effective and authentic message that allowed our team to remain disciplined, resonate, and always came from the heart.

    Lucas Frerichs
    Davis City Council
  • Our Framing Workshop was a critical first step… four waters helped us understand what issues our local voters truly cared about and how they would likely react to my personal story and campaign message. It helped me bring forward an authentic message that I stayed with, from beginning to end, that resonated with my remarkably politically engaged community.

    Dan Carson
    Davis City Council

Campaign and Political Training

Campaign and Political Empowerment Training

For more than 15 years, four waters has been a statewide trainer for grassroots organizers and advocates, as well a new candidates.

She has presented for Close the Gap, EmergeCA, the California Democratic Party, and many others.

(Hover over gallery images for workshop participant’s testimonials.)

... did a stellar job of simplifying things and streamlining a campaign over time.

… an excellent presenter with valuable experience and insight.

… so informative and completely changed the way I thought about campaigning.

… Invaluable information!

... delivered a very engaging presentation while covering an enormous amount of ground.

… Excellent roadmap!

... I also loved her directness throughout ...

Very practical giving me the tools to go back to my campaign team …

… strategies were so useful and will help me prioritize my time. It helped to know how focused I need to be on winning.

… the presentation was powerful and impactful.