We believe that effective training builds empowerment, helps to identify a roadmap, and provides participants with clear, accessible, actionable information. All of our workshops are built from these fundamentals.

Framing Workshop

Our unique Framing Workshop

  • Helps candidates connect with their voters from a place of genuine authenticity
  • Helps candidates to understand the “Five Immutable Laws” of effective persuadable messaging
  • Provides a deeper experience and understanding of their community
  • Connects the candidate as well as the whole campaign team with the values and ethics that will become the foundation for their campaign

what people say

Campaign and Political Training

Campaign and Political Empowerment Training

For more than 15 years, four waters has been a statewide trainer for grassroots organizers and advocates, as well a new candidates.

She has presented for Close the Gap, EmergeCA, the California Democratic Party, and many others.

(Hover over gallery images for workshop participant’s testimonials.)

... did a stellar job of simplifying things and streamlining a campaign over time.

… an excellent presenter with valuable experience and insight.

… so informative and completely changed the way I thought about campaigning.

… Invaluable information!

... delivered a very engaging presentation while covering an enormous amount of ground.

… Excellent roadmap!

... I also loved her directness throughout ...

Very practical giving me the tools to go back to my campaign team …

… strategies were so useful and will help me prioritize my time. It helped to know how focused I need to be on winning.

… the presentation was powerful and impactful.