We believe all persuasion is personal, and the power in any campaign comes from our candidate’s core values. While our voter targeting is disciplined how we connect with voters is always shaped by the candidate’s story, values, passion, and commitment.
Based on our unique framing and messaging strategies, we build a robust and responsive campaign plan, blending the most effective tactics for the district. Our toolkit includes personal voter contact, online and social media tools, television advertising, creatively-crafted print materials, and more.
We appreciate the opportunity to work with candidates who share our dedication for creating a better world. When you hire us – your success becomes our priority.
what people say
As a first-time candidate, running against an incumbent, it was important to have a knowledgeable team on our side. four and Paul were with us every step of the way, not only producing great product, also making sure that we were taking the right steps at the right time.Tom LopezYolo County Sheriff
My re-election campaign for Solano County Supervisor was well-run, with consistent, creative, thoughtful messaging across many media—that always reflected my values. four and Paul provided us the guidance to remain focused, disciplined, and on target.Erin HanniganSolano County Supervisor
Paul and four’s partnership throughout my successful campaign helped us stay disciplined, on-track, and focused. They were strategic, creative, and always had our back. They helped me to craft a compelling message and delivered it in an effective way to the right audience at the right time. They are a great team and trusted partners.Stephanie Moulton-PetersMarin County Supervisor (elect)
Paul Cohen & four waters were great partners in our hard-fought and successful campaign. The tools, support, and experience were invaluable. They kept our team on track, we were nimble and responsive - and always focused on message discipline. This team has a nice blend of pragmatic strategic understanding and commitment to authenticity and integrity.Josh FrydayNovato City Council